The apparel decorator industry is one of SanMar’s largest clientele and primary audience for the company’s Decorator Trends print guide. I developed the concept for the new 2024 guide around the theme of “Decorations As Magic”. Working with the Copywriter, Design manager and Art Director we developed a playful magician themed photoshoot using flat product to emphasize the detail of the decoration techniques. Final print was well-received by our Decorator Solutions team and customers.