The Seattle medical and dental field is fiercely competitive. Seattle Endodontics, needed a strong and convincing identity to help their modern clinic stand out. Endodontists are dental specialists whose practice focuses on diagnosing tooth pain and performing root canal treatment and other procedures relating to the interior of the tooth. With locations in Federal Way and downtown Seattle, I was responsible for developing and designing Seattle Endodontics' brand identity from the ground up.
The logo is clean and modern, inspired by the geometrical shapes of the clinic's name. The smooth curves of the S and gridline structure of the E paired well and are a subtle node to the structure of the mouth, which is both delicate and powerful. Along with the logo and color scheme, I created their branding guidelines booklet and printed materials, including business cards, referral pads and letterhead.
The medical character is also emphasized by Gotham but counterbalanced by the friendlier humanist Open Sans typeface. More branding assets can be viewed at seattle-endo.com.
