Role: branding, design & production of all assets
The medical and dental field in Seattle is fiercely competitive. My client, Seattle Endodontics, needed a strong and convincing identity to help their modern clinic stand out. Endodontists are dental specialists whose practice focuses on diagnosing tooth pain and performing root canal treatment and other procedures relating to the interior of the tooth.
With two locations, one currently in Federal Way and one under construction is downtown Seattle, I was responsible for developing and designing Seattle Endodontics' brand identity from the ground up.
Along with the logo and color scheme, I also designed their branding guidelines booklet and other printed materials; including business cards, referral pads and letterhead.
The logo is clean and modern, inspired by the geometrical shapes of the clinic's name. The smooth curves of the S and gridline structure of the E paired well and are a subtle node to the structure of the mouth, which is both delicate and powerful.
The medical character is also emphasized by Gotham but counterbalanced by the friendlier humanist Open Sans typeface.
More branding assets can be viewed at seattle-endo.com.
The primary service Mixpo provides is combining analytics with purposeful design to create results-driven video advertising campaigns. As a visual and interaction designer I created responsive banners that expanded into an interactive video canvas. Other deliverables included rich media and animated advertisements. Using client brand guidelines, I created custom designs that engaged viewers and increased companies' user experience standards. These included national and international campaigns generating between 10-56 million impressions. These are some examples of the work I created.
As the graphic designer for MOHAI, much of my work involved a great deal of visual design that targeted various audiences and was showcased on multiple platforms. These included print materials for museum programs and exhibits, and digital marketing ads and email blasts. During each project I worked closely with the art director, media strategist, photographer, and vendors, to ensure that our final result was cohesive with MOHAI's brand and vision. These are some examples of the work I created.
Role: visual design, branding, UX, web design
Overview: COMING SOON!
Role: visual design, UI, branding, package design
Partner's Role | Kelty Wallace: visual design, UX, branding, brochure design
Overview: For hard of hearing (HOH), deaf children and teens, there are times when having hearing aids can interfere with the everyday. Battery changes, water damage, and uncomfortable devices can be cumbersome during actives or social events. Using existing technology, the app allows users to control and customize their hearing device from their smart phone. With GPS tracking technology, Earful gives users the ability to preset the volume, background, voice, and proximity levels of their aids based on their location.
Solution: Earful's purpose is to create a simple, intuitive experience that "enhances the everyday" for the wearer. To better understand the daily challenges and concerns of our users we conducted interviews with students at the Northwest School for Deaf and Hard-of-Hearing Children. From our research, we defined user personas and highlighted the customer journey from diagnosis through application of the app.
Click Here to view the Earful app prototype.
3D Prototype: Earful's convenience extends to the aids and their carrying case. The size of the aids allows them to rest comfortably inside the ear, minimizing noticeability. The Earful charging case is designed to mimic a cosmetic compact, allowing it to be discreet and convenient for travel.
Role: typography, illustration, art direction, production
Photographer: Nelle Clark
Overview: Dana is a quarterly print magazine that celebrates creative lives and the gifts they share with their community. In Buddhism, 'dana' refers to the practice of giving and generosity and is an essential step for living a whole and fulfilling life. Dana magazine is a collection of curated content that showcases the talents and stories of passionate creators, entrepreneurs, and artists, and shares their tips and inspirations.
Solution: Dana's mission is to provide content and stories that nurture creative, generous lives.
The magazine features genuine photography that showcases artists in their studio or business. By providing imagery that is shot on location and minimally altered, Dana provides readers with a realistic portrayal of each featured artist. The use of thin, modern sans serif with classic Caslon fonts gives the magazine a sense of airy elegance.
Role: illustration, visual design
Overview: ZOO Tunes is an annual summer concert series hosted by Seattle's Woodland Park Zoo. The event is an idilic and fun way to spend a summer evening, and it requires a poster that can promote it.
Solution: The inspiration for this poster was to showcase the joy and fun of a summer night in a way that would attract families and couples to attend the event. Large amount of copy required me to develop a strong hierarchy and structure that could showcase multiple dates and still keep the viewer's attention by making large sections of information easy to read.
In a zoo, the easiest way to guide visitors is with a colorful map. Using the same method of flowing information along a path, I played with the visual angles and colorful illustrations to create a dynamic piece of chronological information.
Role: illustration, visual design, layout, production
Overview: Prints in the Snow is a hardcover children's picture book designed to teach young readers about the different animal tracks they can find in a forest. The concept behind the book is to encourage outdoor exploration and introduce basic wildlife identification skills in an engaging way. The book was intended for ages five to eight, which are critical years for reading development and a time when children are eager to explore and learn about the world around them.
Solution: To help young readers feel immersed in the story the layout was designed as double spread to draw the eyes in and encourage exploration. After storyboarding, each page was hand illustrated then brought into Photoshop where the finished acrylic-like effect was added. As an illustrator and wildlife conservation advocate, Prints in the Snow was a labor of love. My hope is to inspire a new generation of hikers and environmentalists.
Role: typography, layout, art direction
Photographer: Nelle Clark
Overview: From Terra to Table is a cookbook that embraces the benefits of organic, sustainable cooking by showcasing recipes that utilize produce at its peak season. As the designer, my role was to develop a concept that would express a fresh, bright look that would allow the ingredients to standout.
Solution: I worked with the photographer by directing and styling elements during the photoshoot, and arranged a setting that provided an open space for typography and copy for the book's cover. Since the target audience was primarily women, I kept the look soft and feminine through the use of color and a script type design.